Assistant Manager, Marketing (BRAC Artificial Insemination Enterprise)
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Description
Original circular
Job purpose
Developing a strong, stable and sustainable brand to create market pull and increase market demand for BRAC Artificial Insemination.
About the role
Job Purpose
This position will be responsible for to develop a strong, stable and sustainable brand to create market pull and increase market demand for BRAC Artificial Insemination.
Job Description / Responsibility
- Develop annual strategies for AIE Enterprise based on the annual plan in collaboration with cross-functional departments.
- Develop impactful brand activities, portfolio strategies, and propositions for the enterprise in alignment with the Sales and Operations teams, where relevant.
- Own the development and execution of Brand Marketing Plans and Innovation Launch Plans that fulfill marketing strategies, support the company's social mission, and meet financial objectives for sales, gross margin, and profitability.
- Plan and implement brand activities across ATL, BTL, and digital platforms according to target group (TG) demand and business priorities.
- Focus on digital platforms and analyze industry, competition, and market trends.
- Work closely with the internal HO team, partner agencies, Bull Station team, and Sales team to lead the development and execution of all marketing-related activities.
- Continuously monitor and optimize sales and marketing performance to achieve P&L targets.
- Monitor budget expenditure and provide timely updates to relevant stakeholders.
- Develop integrated marketing deliverables that enable efficient and consistent execution, including the development of brand experience and field performance.
- Analyze sales data and relevant financial reports, and take necessary actions based on the analysis to increase sales.
- Design and oversee consumer campaigns, activations, and visibility initiatives to ensure the successful execution of assigned tasks.Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
- Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action
- Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so
- Perform any other jobs as assigned by the management
Job Nature
Full-time
Educational Requirements
The candidate must have BBA with minimum CGPA 2.50 or 2nd class/ division or equivalent result in all academic examinations. Marketing background candidates will be given preference
Job Experience
Minimum 3 year (s)
Job Requirements
- Education and experience may be relaxed in case of potential candidates
- Experienced in FMCG preferable
- Highly creative with ability to think out of box
- Proven ability to develop brand and marketing strategies and effectively communicate
- Excellent in work prioritization, time management as well as the ability to adapt to work under pressure and challenging environment
- Must have Communication, analytical ability, problem solving and report writing skill
- Must have leadership skill, management skill of production operation
- Must have using capabilities of MS Office
- Able to work under stress situation
Job Location
Head Office, Dhaka
Salary Range
Negotiable
Other Benefits
Festival Bonus, Health and Life Insurance, Leave, Wellness Centre Facility, Day Care Facility
Key responsibilities
- Development of annual strategies for AIE Enterprise based on annual plan along with cross functional departments.
- Developing the impactful brand activities for the enterprise, and the portfolio and propositions, in alignment with sales and operation team where relevant.
- Own the development and execution of Brand Marketing Plans and Innovation Launch Plans that fulfill marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability.
- Brand planning and Implementation (ATL, BTL & Digital Activities) according to TG demand and importance.
- Special focus on digital platforms, Analyze industry, competition and market trends.
- Work closely with Internal HO team, partner agencies, bull station team, & Sales team to lead the development and execution of all marketing related works.
- Constantly monitor and optimize sales and marketing in order to hit the P&L.
- Monitor budget spend and provide timely communication to relevant stakeholders.
- Develop integrated marketing deliverables that enable efficient, consistent execution including the development of the Brand Experience and performance in the field.
- Analyze Sales Data and relevant financials and take steps based on the analysis to increase sales.
- Design & Oversee consumer campaign, activation, & Visibility to ensure successful execution of given tasks.
- Ensure to develop visual brand elements like logos, typography, objects and also print material design like brochure, banner, magazine etc.
Required knowledge
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Up-to-date with latest trends and marketing best practices
Required skills
- Advanced communication and interpersonal skills
- Drive for results and leaderships skills
- Strong analytical skills and data-driven thinking
Required competencies
- Highly creative with ability to think out of box
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Leadership, Team Management, Public relations
Additional requirements
- Advanced communication and interpersonal skills
- Drive for results and leaderships skills
- Strong analytical skills and data-driven thinking
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Up-to-date with latest trends and marketing best practices
- Highly creative with ability to think out of box
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Leadership, Team Management, Public relations